The winners in business have shifted markedly in the last decade.
As director of communications at Reddit, Anna Soellner communicates to and on behalf of 300 million active users spread across 138,000 different communities.
The world is more complex and dynamic than ever. The increased diversity of business environments, driven by the rate of technological innovation, is at odds with the way that many companies develop and deploy strategy.
The stakes for corporations have risen.
As communicators, how often do we have to fight through situations where we already feel defeated? The good news is that those battles challenge us to grow and demand that we find the grit to make our ideas succeed.
Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
One of the leading communicators in the tech space, Frank X. Shaw has helped lead the company through major transformations.
In an age of social media overload, short attention spans and fake news, communicators spend a lot of time and resources trying to figure out the best way to get a message across – and what channel/platform/interface will have the most impact.