Communication leaders have manifold responsibilities, ranging from reputation management, to steering communication teams and counselling top managers in decision-making processes.
It’s tough these days.
Several major acquisitions and corporate reorganisations had left the global communications function at Volvo Construction Equipment overly detached and unaligned.
Strategy is one of the most important concepts for chief communication officers, yet also one of the least understood.
Change in overdrive is a characteristic of our modern global hypermodern culture: organisations have to adapt to these changes in order to survive.
As the world of business, politics and social norms continues to evolve at a rapid and often unpredictable pace, the expectations placed on leaders may feel like a moving goal post.
Thought leadership is still seen as a way to raise a company’s profile or boost its reputation. However, there is so much more to thought leadership.
The financial crisis rocketed central banks across the world from the business pages to the front pages.
How can you ensure the implementation of a new strategic direction that is reflected in employee and management behaviour?
At a time when public opinions are proffered with only a casual consideration of accuracy, business communicators can make a big difference with evidence-based communication strategies.