More than the traditional 100 days have passed since you started as executive vice president of external communications at Royal Dutch Shell.
From left to right: David Lawsky, Reuters EU Competition Policy Correspondent; Dennis Landsbert-Noon, Publisher, European Voice; Mikolaj Dowgielewicz Spokesman, Institutional Relations and Communications Strategy for EU vice president Margot
When did you realise that working internationally would be the right choice for you?
A rapidly growing number of companies claim to be thought leaders. Over the past six months, thought leadership sections have mushroomed on corporate websites. These sections focus on the knowledge and expertise of the organisation.
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.
Your career has taken you from political communications and the public sphere to corporate communications and the private sphere.
Gamification has gained a tremendous amount of attention in the past two years, particularly since the rise of location-based social network Foursquare.
IBM is regularly cited as one of the world’s most valuable brands.