A rapidly growing number of companies claim to be thought leaders. Over the past six months, thought leadership sections have mushroomed on corporate websites. These sections focus on the knowledge and expertise of the organisation.
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.
Your career has taken you from political communications and the public sphere to corporate communications and the private sphere.
Gamification has gained a tremendous amount of attention in the past two years, particularly since the rise of location-based social network Foursquare.
IBM is regularly cited as one of the world’s most valuable brands.