The most successful companies have traditionally risen to prominence using strategies based on long-term planning. These ideas can drive strong results through differentiation, market penetration and overall brand reputation.
One of the most basic findings in corporate communications research and practice is that communicators need to work closely with top executives to achieve excellence.
We are gradually moving into an era of ‘no management’. At least, I sincerely hope so. Because I believe that many employees are capable, willing and enthusiastic as long as they are able to organise work themselves.
At a meeting of Arthur W.
I’ve recently heard a number of remarkable presentations and insights from several communications leaders.
Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say.
A few weeks ago, we gathered in Brussels for a short session on Design Thinking Innovation and how might we apply it to challenges that we as communicators face.
Design and business are intrinsically linked together.
VMA Group has a 37-year history in placing both communications and marketing professionals into career-enhancing positions and strengthening communications functions, for every type of organisation, all across the globe.
Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run.