Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders. To do so successfully, a thorough understanding of your audiences’ requirements is critical.
Companies must align what they say and how they behave with the shared perceptions of others.
From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss.
To help raise awareness of premature births, a maternity hospital in Singapore honoured some of their ‘preemies’ with a superhero-inspired online photo collection that quickly went viral as well as drawing mainstream media attention.
When Donald Trump was elected president of the United States on 8 November 2016, a diverse group of the world’s largest institutional investors was gathered in Auckland, New Zealand.
Brands are an organisation’s most important intangible assets, and their management is absolutely critical.
Relationships are hard work. After the first giddy infatuation, for a relationship to succeed in the long run it requires patience, compromise, give and take – and a reasonable agreed-upon level of payment.
Globalisation and the increasing interdependence of our societal systems are generating multiple levels of stakeholders that are a challenge to engage with in normal times but that become a nightmare to manage in a crisis.
Stakeholder communication has seen dramatic changes in terms of sources and channels for information that people trust.