Brands are an organisation’s most important intangible assets, and their management is absolutely critical.
Relationships are hard work.
After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.
Stakeholder communication has seen dramatic changes in terms of sources and channels for information that people trust.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them.
The financial crisis rocketed central banks across the world from the business pages to the front pages.
When I began my career in the late 90s, I had a very interesting stint in the development sector. I must admit, a business school degree followed by a corporate job did pamper me quite a bit at the start of my career.
From United Airlines to BP, misunderstanding your stakeholder’s perceptions and sensitivities can add oil to the flames.
An increasingly large number of multi-national corporations (MNCs) are actively assuming their responsibility to demonstrate their respect for human rights in the workplace, not just within the “four walls” of their own premises, but both upstream
When you enter the communications world from an engineering world, as I did, you come from a world of numbers, equations and machines to a world of words, relationships and people.
The social licence is not simply the overall organisational legitimacy, but features a local character in that it builds on locally rooted values and norms.