Corporate diplomacy: what is it and why do it? Let us take as our starting-point the definition given by Witold Henisz talking about his new Wharton book on the subject:
I have often heard the phrase that "politics makes strange bedfellows".
Corporate managers like to portray their companies in the best possible light.
Nothing wrong with that! Many managers tell it like it is. However, research has found systematic impression management in corporate reports.
Few events cause more disruption to an organisation’s status quo than a crisis.
Companies are today being challenged to engage with stakeholders that do not fit the traditional template of investors, customers, employees and business contacts.