"The trust of the mass population can no longer be taken from granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world." This was the main take-away from the Edelman Trust Barometer 2016.
Communication Director Magazine
You closely follow policy discussions that affect your industry and your business. You draft position papers, back up your arguments with data, and meet decision-makers to argue your case. Time for a break? Not quite.
Imagine a whole stratum of the western population for whom politics and policy were once distant concerns – abstract concepts they did not feel really affected them.
"A number of respected international indices show that democratic quality is deteriorating in most EU member states."
The Transatlantic Trade and Investment Partnership (TTIP) trade agreement between the European Union and the United States aimed to liberalise trade by reducing the regulatory barriers for businesses.
From human trafficking to terrorist attacks, Europe is vulnerable to international criminal activity that challenge traditional law enforcement and helps shape voters' sense of security.
Having worked in communications for over a decade, I must confess that change management has consistently been a challenge and source of fascination.
But why ìs that?
According to Brand Finance Global 500, Deutsche Telekom achieved its highest ever brand value in 2018, becoming the third most valuable German brand.
Every reader of Communication Director will know that the revolution brought about by digital, social and mobile technologies has profoundly shifted how we advise and act as professional communicators.