The latest issue of Communication Director, the quarterly magazine devoted to corporate communications, PR and public affairs, is out now.
Communication Director Magazine
What do you think of when hearing about a new motorway being built in your area? Roadworks? Environmental impact? Benefits to the economy such as jobs and housing? Or simply a means of getting to your destination faster?
In the corporate world, reputation is an economic multiplier and an insurance policy, but it can also be a significant inhibitor to success.
My 65-year-old mum is a self-described vegan anarchist. She refuses to buy products tested on animals, insists I call her “Teresa”, and would gender neutralise nursery rhymes when I was at primary school.
Back in 2006, I started a new job with my current employer, DSM, working as a communications manager for its innovation center.
In these times of growing public anxiety over societal issues, it is more important than ever before for corporations and other organisations to keep corporate citizenship in mind. And make no mistake, this anxiety is not a short-term fad.
Whether your organisation is a not-for-profit entity or a Fortune 500 company, workplace trends indicate that there are proven advantages to operating in an environment where continuous feedback is prioritised.
"We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry …”
Mark Zuckerberg to US Congress, 11 April 2018
According to recent research1, those organisations most capable of engaging their employees have four times higher earnings per share, higher customer engagement, lower absenteeism, and 21 per cent higher profitability than those that d
According to Eurostat, across the EU women earn on average around 16 per cent less than their male counterparts.