Recent and forthcoming titles for the communicator's bookshelf
Communication Director Magazine
It is no secret that it’s harder than ever to attract the attention of people we want to influence, whether inside or outside the organisation. But are we really paying attention to ‘attention’?
Ever wondered what a resident futurist is doing at a communications agency? Well, wonder no more.
Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals.
When you enter the communications world from an engineering world, as I did, you come from a world of numbers, equations and machines to a world of words, relationships and people.
In 2008 I joined a large environmental NGO with a vision of a green and peaceful future.
Today, corporate communications is a multidirectional conversation across a huge variety of channels and an even larger set of engaged stakeholders.
As the Brexit shows, messages from the financial sector can be too easily ignored by disillusioned audiences.
Artificial intelligence will transform every aspect of our civilization.
Crisis and hardship may be a recurrent feature of human history; however, it is hard to argue against the fact that the challenges facing our world today are more complex, interrelated and faster-changing than anything we have faced in the past.