It is no secret that businesses are challenged almost on a daily basis by the pace of change happening in their environment.
Communication Director Magazine
In my organization we live with a healthy dose of acceptance of potential risk.
A very long time ago, I recall my communications head saying that she started out her career by faxing press releases to journalists and hand-delivering them wherever possible as a follow-up.
Most large organisations place great importance on customer and client satisfaction. While this is undoubtedly of primary importance, executives also need to consider the demands of internal stakeholders.
What ignited your passion for tango?
The importance of stakeholder engagement to Lafarge was established in 2003, when reference was made to it in its core values, the Principles of Action.
Sustainability is no longer a buzzword used by advertisers and corporate CSR departments; it’s a global agenda binding governments, corporations, civil society and citizens together to secure the sustainable future of our planet.
The social licence is not simply the overall organisational legitimacy, but features a local character in that it builds on locally rooted values and norms.
Much to the embarrassment of the man who coined the term, “social licence to operate” (SLO) has become a buzzword in certain circles.
If the social licence to operate is an unwritten contract, where does that leave communicators?