The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.
Communication Director Magazine
In 2015, Globe Telecom stood solidly on top of the Philippine mobile industry, delivering five years of unprecedented growth in revenue and customer base, touting a proposition as the preferred mobile brand and purveyor of the Filipino digital lif
Throughout her career, Gabriele Zedlmayer has been a passionate advocate for corporate citizenship and sustainability, most recently as vice president and chief progress officer, corporate affairs at Hewlett Packard Enterprises.
The world of branding is in turmoil.
Advertising is losing the strategic relevance it once had. Content marketing and storytelling are seen as the new keys to branding success.
There is little doubt that, when it comes to public relations, the vast majority of the public receives the message that the field is about managing crisis.
Design and business are intrinsically linked together.
Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he?
How many times have I been at academic symposia, street demonstrations or in classrooms and been told that “capitalism is in crisis” or that “capitalism is the devil’s work” or “capitalism is incompatible with equality”?