All too often social, community and environmental initiatives are written up as case studies, as positive things to do with a smattering of public relations fluff thrown in to emphasise how good the company is to do them.
Communication Director Magazine
Our co-founder, Ben, would often say, “Why leave your values at the door when you go to work?”
Good point. Since business is arguably the most powerful force for change in the world, a good value system seems to be a sage idea.
Corporate governance systems exist to discourage self-interested behaviour.
VMA Group has a 37-year history in placing both communications and marketing professionals into career-enhancing positions and strengthening communications functions, for every type of organisation, all across the globe.
Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run.
How to recruit and retain the brightest minds? Focus them on the ultimate mission of global sustainability. They get to speak authentically about their work and in doing so they build trust with their peers.
Recent terrorist attacks around the world – including Paris, Beirut and Metrojet Flight 9268 – were marked not only by their cruelty but also the use of social media before, during and after the attacks.
“Why don’t we create a big digital department in Communications?” asked a colleague during a seminar.
Among executive roles today, the corporate affairs officer may be one of the most influential, yet least predictable in terms of career track, skill set and responsibilities.