Frederik G. Pferdt, head of innovation and creativity programs at Google, shares his insights into the values and practices that reinforce the company’s thriving culture of experimentation.
Communication Director Magazine
Some decisions are risky. Others are uncertain. In either case, companies traditionally strive to provide their employees with up-to-date, precise and elaborate information in order to reduce the risk and uncertainty of decision making.
During the last few decades, our society has increasingly turned into a multicultural and heterogeneous society.
The best thing about my job is… always being on the go. As a communicator you can never standstill. The communications world is constantly changing meaning that even repetitive tasks are never exactly the same.
Linguistic skills are generally considered to be the most important soft power that leaders should possess.
Fadi el Abdallah, spokesperson and head of the public affairs at the International Criminal Court, shares his take on the court’s sometimes controversial mission, vision and values.
Itay Talgam explores organisational behaviour and inspired leadership through the prism of the symphony orchestra and asks: what can the baton teach business about communicating leadership?
Interview by David Phillips
Find a quiet place where you won’t be disturbed and, just for a few minutes, think about how you would describe your leadership style. Dig deeper... ask yourself what type of leader do want to be?
The fact that bad news is more attention-grabbing than good news is old news.
“The difference between mere management and true leadership is communication.”