Picture the scene. It is 20 January 2015, on the eve of the World Economic Forum’s annual meeting in Davos, Switzerland.
Communication Director Magazine
I once read an article that named bullying the cancer of the workplace. I used to agree with this belief.
More than 20 years have passed since Swedish communications technology giant Ericsson realised the value of having those responsible for the company’s communications present at the executive table.
Whether talking about the Higgs Boson particle, dark matter or artificial intelligence, storytelling, demystification and stakeholder relations play their part in complex science communications.
With new technological developments and the associated viral culture, the creative possibilities for public relations activities and the impact they can achieve are growing exponentially.
The digital world today is one of radical overabundance: of devices, cloud services, apps and data. In fact, the amount of data accessed by each person is expected to reach a staggering 5,247 gigabytes by 2020.
The automotive industry will see disruptive changes in the next 10 years. But with huge opportunities, comes new challenges.
Few events cause more disruption to an organisation’s status quo than a crisis.
In your job as digital prophet, where do you look for new trends and how do you choose which ones to champion?