Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities.
Communication Director Magazine
What were your immediate thoughts when you were first approached by Nokia to take over from Olli-Pekka Kallasuvo?
The executive vice president, Zone Director for Europe at Nestlé on leading across different countries and mentalities
Do you trust your employees? Do you trust them enough to allow them to work from home?
Communication is the currency of politics.
The multiple nominations for Steven Spielberg’s Lincoln biopic at this year’s Oscars is a reminder of just how important – and popular – a role strong narratives play in the history of American politics.
Last year you were awarded the French Legion of Honour – congratulations!
Since becoming EU commissioner for Administrative Affairs, Audit and Anti-Fraud in 2004, you have become well-known for working towards a more transparent EU. Where does this strong personal interest derive from?
In his new book, Flat Earth News, campaigning journalist Nick Davis has revealed the rot at the heart of the modern media landscape - from overworked journalists, corrupt media owners and over-powerful PR groups.
You became chief communication officer at Credit Suisse Group in 2004. After four years of residing in the country known best for the Alps, expensive watches and delicious cheese, how would you describe the Swiss?