Rapid changes in the communication environment challenge organisations around the globe. Many claim that mass media are losing their leading role in shaping public opinion and new approaches like content marketing are propagated.
Communication Director Magazine
A company’s Brussels representation engages political institutions and keeps the company informed about the latest developments in the European Union, thereby influencing the corporate strategy.
Reading this publication means that you are one of the most powerful and significant beings in the world.
Corporate diplomacy: what is it and why do it? Let us take as our starting-point the definition given by Witold Henisz talking about his new Wharton book on the subject:
The world has seen an explosion of data collection.
I have often heard the phrase that "politics makes strange bedfellows".
A report titled Fast Forward 2030: The Future of Work and the Workplace, by realty consulting firm CBRE and China-based Genesis, provides us with an interesting insight.
An ageing workforce and an insufficient number of graduates studying science, technology, engineering and mathematics (STEM) are fuelling a labour shortage in the information technology (IT) sector.
Russia is an important case study for crisis communications specialists, facing challenges in areas ranging from politics to corporate scandals.
Presenting a consistent image over time through the UK’s famously trivialising, variety-seeking, sceptical and antagonistic media is not easy for any organisation.