“The study of history is the beginning of political wisdom” - Jean Bodin
Communication Director Magazine
How can we build communication to achieve strategic outcomes and what is the role of the public relations practitioner in making sure our communication matches our intentions?
Corporate managers like to portray their companies in the best possible light.
Nothing wrong with that! Many managers tell it like it is. However, research has found systematic impression management in corporate reports.
Westerners give Japan a lot of heat for its perceived inability to change.
Our world is changing – and so are we. Almost everything today is becoming digital, and that includes not only the way we communicate but also our behaviour as human beings.
Businesses are exposed to an increasing number of disruptive scenarios stemming from today’s interconnected corporate environment.
Frederik G. Pferdt, head of innovation and creativity programs at Google, shares his insights into the values and practices that reinforce the company’s thriving culture of experimentation.
Some decisions are risky. Others are uncertain. In either case, companies traditionally strive to provide their employees with up-to-date, precise and elaborate information in order to reduce the risk and uncertainty of decision making.
During the last few decades, our society has increasingly turned into a multicultural and heterogeneous society.