From left to right: David Lawsky, Reuters EU Competition Policy Correspondent; Dennis Landsbert-Noon, Publisher, European Voice; Mikolaj Dowgielewicz Spokesman, Institutional Relations and Communications Strategy for EU vice president Margot
Communication Director Magazine
When did you realise that working internationally would be the right choice for you?
Many firms invest considerable financial and human resources in communication systems to facilitate the internal communication of essential information to all employees, no matter where in the organisation – or in the world – they are located.
What was the idea behind founding Burson-Marsteller in 1953?
A rapidly growing number of companies claim to be thought leaders. Over the past six months, thought leadership sections have mushroomed on corporate websites. These sections focus on the knowledge and expertise of the organisation.
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.
Interview by David Phillips
On a Friday in early December 2007, trade on the Amsterdam stock exchange in shares of the international staffing services company Vedior was briefly suspended: the price was moving up rapidly following rumours that Vedior was in discussions with
Mergers and acquisitions are an important means for companies to realise their strategies.
Everybody enjoys a celebrity wedding. They legitimise our need to indulge in speculation, gossip and feverish media coverage.