Interview by David Phillips
Communication Director Magazine
On a Friday in early December 2007, trade on the Amsterdam stock exchange in shares of the international staffing services company Vedior was briefly suspended: the price was moving up rapidly following rumours that Vedior was in discussions with
Mergers and acquisitions are an important means for companies to realise their strategies.
Everybody enjoys a celebrity wedding. They legitimise our need to indulge in speculation, gossip and feverish media coverage.
Your career has taken you from political communications and the public sphere to corporate communications and the private sphere.
You began your career as a journalist working in the fields of defence and foreign service. As a journalist, you were also a special envoy during the Gulf War.
Gamification has gained a tremendous amount of attention in the past two years, particularly since the rise of location-based social network Foursquare.
IBM is regularly cited as one of the world’s most valuable brands.
You come from a strong background in human resources, but when you took on your current position in 2008 you became responsible not only for Tata Global Beverages’ human resources, but also for its communications.