Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.
Communication Director Magazine
Shakespeare’s The Tempest provides us with a memorable and thought-provoking quote about risk (and the title of this article).
Interview by David Phillips
“I don’t hear anything from their side” is the number one complaint that individuals express when working in cross-cultural, virtual and global teams.
Based in Kienberg, Austria, Worthington Cylinders is a leading global manufacturer of pressure vessels. The seamless steel cylinders of Kienberg are known for their unique quality in more than 70 countries around the world.
It is often the case in larger organisations that it is the public relations department and not the marketing team that leads the over-all communications activities.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.
Imagine waking up one morning and getting ready for work, just like every other day.
But this time, something feels different - that’s right, your iPhone has been suspiciously quiet all morning.
Biodiversity is the variety of life in a given ecosystem; it is used as an indicator of the state of health of the planet.