Traditional methods of organising in corporations are fundamentally challenged by the digital transformation and dynamic environments.
Communication Director Magazine
We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?
Cut and flashback: earlier in 2018, global technology and capital goods group voestalpine announced that it will become the main sponsor of the European races of the ABB FIA Formula E Championship, starting this December with the 2018/2019 season.
I have been in the reputation research business for close to 30 years, aiming to empower those who want a voice and who want to listen.
The one eyed man is king, but only in the kingdom of the blind. In today’s fast moving social media world, are corporate communicators inhabiting such an apocryphal place when it comes to dealing with fake news?
The world is more complex and dynamic than ever. The increased diversity of business environments, driven by the rate of technological innovation, is at odds with the way that many companies develop and deploy strategy.
Among the highlights at the 2018 European Communication Summit was the main-stage debate about communicators on the executive board.
The stakes for corporations have risen.