"The trust of the mass population can no longer be taken from granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world."
Communication Director Magazine
Worries over European democracy are certainly justified.
The Transatlantic Trade and Investment Partnership (TTIP) trade agreement between the European Union and the United States aimed to liberalise trade by reducing the regulatory barriers for businesses.
From human trafficking to terrorist attacks, Europe is vulnerable to international criminal activity that challenge traditional law enforcement and helps shape voters' sense of security.
Having worked in communications for over a decade, I must confess that change management has consistently been a challenge and source of fascination.
But why ìs that?
According to Brand Finance Global 500, Deutsche Telekom achieved its highest ever brand value in 2018, becoming the third most valuable German brand.
Every reader of Communication Director will know that the revolution brought about by digital, social and mobile technologies has profoundly shifted how we advise and act as professional communicators.
How do the experts define corporate reputation? And how is a company’s standing affected by disruptions in its industry, or by a crisis in a competitor?
1. When should a rebrand be done?
Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.