As communicators, how often do we have to fight through situations where we already feel defeated? The good news is that those battles challenge us to grow and demand that we find the grit to make our ideas succeed.
Communication Director Magazine
You closely follow policy discussions that affect your industry and your business. You draft position papers, back up your arguments with data, and meet decision-makers to argue your case. Time for a break?
Imagine a whole stratum of the western population for whom politics and policy were once distant concerns – abstract concepts they did not feel really affected them.
"The trust of the mass population can no longer be taken from granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world."
Worries over European democracy are certainly justified.
The Transatlantic Trade and Investment Partnership (TTIP) trade agreement between the European Union and the United States aimed to liberalise trade by reducing the regulatory barriers for businesses.
From human trafficking to terrorist attacks, Europe is vulnerable to international criminal activity that challenge traditional law enforcement and helps shape voters' sense of security.
Having worked in communications for over a decade, I must confess that change management has consistently been a challenge and source of fascination.
But why ìs that?
According to Brand Finance Global 500, Deutsche Telekom achieved its highest ever brand value in 2018, becoming the third most valuable German brand.
Every reader of Communication Director will know that the revolution brought about by digital, social and mobile technologies has profoundly shifted how we advise and act as professional communicators.