Communication Director Magazine

Imagine a world, where everything we buy is produced without any unfair treatment.

The birth of public relations was dominated by Edward Bernays and Ivy Lee – often referred to as the fathers of PR.

A recently released survey of technology professionals, such as software/application developers and software engineers, finds high levels of positivity toward CEOs who speak out on hotly debated current issues.

I have a new mantra: “You’re only two clicks away from uncovering a lie.” I learned it from a corporate executive who was describing how his company was dealing with the new communication reality.

In our experience, investors don’t use social media to access information on results or annual reports – the corporate website will always be their first port of call.

It may surprise some that artificial intelligence is older than the internet.

As we closed the office door, Claire and I high-fived. After a year of research, redrafting a business case and patiently waiting, we had finally got what we wanted. A job share.

Traditional methods of organising in corporations are fundamentally challenged by the digital transformation and dynamic environments.

We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?

Cut and flashback: earlier in 2018, global technology and capital goods group voestalpine announced that it will become the main sponsor of the European races of the ABB FIA Formula E Championship, starting this December with the 2018/2019 season.