When BASF wanted to talk with its employees about the 2016 UK Referendum on EU membership, it didn’t want to close the door to future engagement with Leave campaigners, or do harm by adding to a chorus of ‘elite opinion’ that appeared disconnecte
Communication Director Magazine
We all know reputation matters. While it takes years for a company or organisation to build up a good reputation, it can be shattered in just a few hours by poor leadership, faulty products, unethical behaviour to name but a few reasons.
You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications.
One of the leading communicators in the tech space, Frank X. Shaw has helped lead the company through major transformations.
Does rthe GDPR spell the end of "spray and pray" outreach?
noun, plural in form but singular or plural in construction | meta·da·ta | -'dā-tə , -'da also -'dä- \
The GDPR reinforces a wide range of existing rights regarding digital data and establishes new ones.
What is the GDPR?