What happens next?
Ever wondered what a resident futurist is doing at a communications agency? Well, wonder no more.
Ever wondered what a resident futurist is doing at a communications agency? Well, wonder no more.
Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals.
When you enter the communications world from an engineering world, as I did, you come from a world of numbers, equations and machines to a world of words, relationships and people.
In 2008 I joined a large environmental NGO with a vision of a green and peaceful future.
Today, corporate communications is a multidirectional conversation across a huge variety of channels and an even larger set of engaged stakeholders.
As the Brexit shows, messages from the financial sector can be too easily ignored by disillusioned audiences.
Artificial intelligence will transform every aspect of our civilization.
Crisis and hardship may be a recurrent feature of human history; however, it is hard to argue against the fact that the challenges facing our world today are more complex, interrelated and faster-changing than anything we have faced in the past.
In recent years, many industries have undergone some tough times with recessions, increased competition, changing consumer behaviour, rapidly shifting technologies and emerging disruptive business models.
The most successful companies have traditionally risen to prominence using strategies based on long-term planning. These ideas can drive strong results through differentiation, market penetration and overall brand reputation.