1. When should a rebrand be done?
Communication Director Magazine
Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
Parallels between sport and organisational performance are a frequently over-played cliché. But there is a reason. Sometimes the empirical evidence just points that way – as we found with the 2018 European Communication Monitor results.
As part of its wider research into executive leadership and what it takes to rise to the C-Suite, executive search firm Russell Reynolds Associates in partnership with psychometric research firm Hogan Assessments have created a new profile for tod
In June this year, and for only the second time in its history, the European Association of Communication Directors elected a new president.
The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm.
If there is one thing that helps get communicators a seat at the management table, it is speaking the language of management: charts, statistics, and metrics.
Submissions are now open for the European Excellence Awards 2018!
We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
Open economies grow faster and have more spread of technology and ideas, but the erosion of public trust and the persistence of economic uncertainty are opening the door to protectionism and isolationism.