The Transatlantic Trade and Investment Partnership (TTIP) trade agreement between the European Union and the United States aimed to liberalise trade by reducing the regulatory barriers for businesses.
Communication Director Magazine
From human trafficking to terrorist attacks, Europe is vulnerable to international criminal activity that challenge traditional law enforcement and helps shape voters' sense of security.
Having worked in communications for over a decade, I must confess that change management has consistently been a challenge and source of fascination.
But why ìs that?
According to Brand Finance Global 500, Deutsche Telekom achieved its highest ever brand value in 2018, becoming the third most valuable German brand.
Every reader of Communication Director will know that the revolution brought about by digital, social and mobile technologies has profoundly shifted how we advise and act as professional communicators.
How do the experts define corporate reputation? And how is a company’s standing affected by disruptions in its industry, or by a crisis in a competitor?
1. When should a rebrand be done?
Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
Parallels between sport and organisational performance are a frequently over-played cliché. But there is a reason. Sometimes the empirical evidence just points that way – as we found with the 2018 European Communication Monitor results.
As part of its wider research into executive leadership and what it takes to rise to the C-Suite, executive search firm Russell Reynolds Associates in partnership with psychometric research firm Hogan Assessments have created a new profile for tod