Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders.
Communication Director Magazine
Bjorn Ihler was a teenager enjoying a few days away at a Norwegian youth camp when he found himself starring into the barrel of a loaded gun held by right wing extremist Anders Breivik.
Communication is only as good as the level of know-how of its practitioners but expectations and standards are not the same all over the world.
The CEO-CCO relationship has a crucial strategic importance for both the communications function and the organisation as a whole.
And nowhere is that relationship tested more than during and after a CEO transition.
In October 2015, The Economist published its cover story about bitcoin and, more compellingly, the key technology that supports it: blockchain. (More later.)
For a long time, communication directors struggled to get the ear of their CEO and CEOs were mostly immune to the idea of involving communications in the creation of the business strategy.
My most uplifting moment in 2017 was watching freshly elected French President Emanuel Macron walk across the courtyard of the Louvre to the sound of Beethoven’s Ode to Joy, the official anthem of the European Union.
People may not have had enough of experts after all.
Companies must align what they say and how they behave with the shared perceptions of others.
To help raise awareness of premature births, a maternity hospital in Singapore honoured some of their ‘preemies’ with a superhero-inspired online photo collection that quickly went viral as well as drawing mainstream media attention.