Companies are today being challenged to engage with stakeholders that do not fit the traditional template of investors, customers, employees and business contacts.
Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities.
Since its roots in the 1980s as an environmental report published by chemical companies with image problems, the corporate sustainability report has evolved into a uniquely telling document.
Do you trust your employees? Do you trust them enough to allow them to work from home?
Online newsrooms are making news for themselves around the world.