From digital automation to agency collaboration, how do those working on the coalface of brand marketing view the trends shaping brand management?
How do communications leaders keep reputation risk on the agenda? We spoke to Håkon Mageli, comms head at Norwegian branded goods company Orkla about compliance, culture and palm oil.
Interview by Dennis Larsen
As director of communications at Reddit, Anna Soellner communicates to and on behalf of 300 million active users spread across 138,000 different communities.
A new research project conducted by RelationsPeople in collaboration with the University of Copenhagen, looks at executive communication and advising.
Morten Bentzen has always prided himself on being a good communicator.
We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?
Among the highlights at the 2018 European Communication Summit was the main-stage debate about communicators on the executive board.
According to Brand Finance Global 500, Deutsche Telekom achieved its highest ever brand value in 2018, becoming the third most valuable German brand.
How do the experts define corporate reputation? And how is a company’s standing affected by disruptions in its industry, or by a crisis in a competitor?
Ahead of his appearance at this year's European Communication Summit (June 13-14 2918), we spoke to hacker-turned-consultant Dr.