Interview

“If companies do not feel the need to be socially responsible, social responsibility will be forced upon them.”

As European Ombudsman, Emily O'Reilly holds the EU’s institutions and bodies to account: recently, she has criticised the European Investment Bank for its handling of complaints over its investment in a mining project, as well as how the Commissio

“The most precious and most sought after publicity you can generate.”

We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?