"The major difference between Europe and India is the level of aggressiveness among journalists"

The chief group communications officer, Mahindra & Mahindra on global communications, elevating PR to the board level, and what it's like to work in the world's largest media market.

"I was really surprised about the suspicion which surrounds decision-making in the EU"

Since becoming EU commissioner for Administrative Affairs, Audit and Anti-Fraud in 2004, you have become well-known for working towards a more transparent EU. Where does this strong personal interest derive from?

"Journalists want their demands to be fulfilled and they are less interested in what we want to convey as a message."

With 27 member states, the EU also consists more or less of 27 different cultures of communication. Nevertheless, with Javier Solana, there is a High Representative for the Common Foreign and Security Policy.