When talking about Danish Crown, you do not shy away from words like ‘slaughter’ and ‘killing’, and have even coined the phrase ‘We kill for a living’.
How do you explain your job to your friends?
What were your immediate thoughts when you were first approached by Nokia to take over from Olli-Pekka Kallasuvo?
The executive vice president, Zone Director for Europe at Nestlé on leading across different countries and mentalities
Last year you were awarded the French Legion of Honour – congratulations!
Since becoming EU commissioner for Administrative Affairs, Audit and Anti-Fraud in 2004, you have become well-known for working towards a more transparent EU. Where does this strong personal interest derive from?
With 27 member states, the EU also consists more or less of 27 different cultures of communication. Nevertheless, with Javier Solana, there is a High Representative for the Common Foreign and Security Policy.
In his new book, Flat Earth News, campaigning journalist Nick Davis has revealed the rot at the heart of the modern media landscape - from overworked journalists, corrupt media owners and over-powerful PR groups.
You became chief communication officer at Credit Suisse Group in 2004. After four years of residing in the country known best for the Alps, expensive watches and delicious cheese, how would you describe the Swiss?