From coal researcher to director of information: your career has certainly been a varied one.
When did you realise that working internationally would be the right choice for you?
What was the idea behind founding Burson-Marsteller in 1953?
Interview by David Phillips
Your career has taken you from political communications and the public sphere to corporate communications and the private sphere.
You began your career as a journalist working in the fields of defence and foreign service. As a journalist, you were also a special envoy during the Gulf War.
Could you give us a short definition of shared value?