Interview
"There is a lot to be done to enhance the visibility of our institution"
From coal researcher to director of information: your career has certainly been a varied one.
Marc Beckers
Patricia O’Hayer
John McLaren
When did you realise that working internationally would be the right choice for you?
Harold Burson
What was the idea behind founding Burson-Marsteller in 1953?
"Being a spokesperson for a cause you believe in is hugely satisfying"
Interview by David Phillips
"You learn as you go, right?"
Your career has taken you from political communications and the public sphere to corporate communications and the private sphere.
"I have never experienced any state influence in my present job"
You began your career as a journalist working in the fields of defence and foreign service. As a journalist, you were also a special envoy during the Gulf War.
The real raison d’être
Could you give us a short definition of shared value?