Whenever artificial intelligence and algorithms are the topic of conversation among communicators, the focus is usually on how these technologies will take over tactical activities – think of automated reporting, chat bots or big data analytics.
Is the traditional corporate communication function on the endangered species list?
The CEO is the organisation’s centre of attention.
How do communications leaders keep reputation risk on the agenda? We spoke to Håkon Mageli, comms head at Norwegian branded goods company Orkla about compliance, culture and palm oil.
Interview by Dennis Larsen
Reputation risk has long been explored for by academics, practitioners and professional bodies alike. In the last few years, senior leadership attention for the topic has increased significantly.
Around 12 years ago, I was on a date in central London. The guy, who had bought the first round of drinks, turned to me and asked what I did.
Me: “I’m actually a lobbyist.”
A recently released survey of technology professionals, such as software/application developers and software engineers, finds high levels of positivity toward CEOs who speak out on hotly debated current issues.
I have a new mantra: “You’re only two clicks away from uncovering a lie.” I learned it from a corporate executive who was describing how his company was dealing with the new communication reality.
Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.
Does the GDPR spell the end of "spray and pray" outreach?