Establishing a corporate embassy
A company’s Brussels representation engages political institutions and keeps the company informed about the latest developments in the European Union, thereby influencing the corporate strategy.
A company’s Brussels representation engages political institutions and keeps the company informed about the latest developments in the European Union, thereby influencing the corporate strategy.
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Corporate diplomacy: what is it and why do it? Let us take as our starting-point the definition given by Witold Henisz talking about his new Wharton book on the subject:
The world has seen an explosion of data collection.
I have often heard the phrase that "politics makes strange bedfellows".
To what extent is tying environmental affairs together with communications an acknowledgement that companies’ environmental efforts are key element of reputation strategy?