Is there such a thing as being too connected? How much connectivity is enough, how much is too much, and how much is too little?
Political pathologists will be stirring through the ashes of the 2016 presidential election for years to come trying to understand exactly what happened.
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.
WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.
The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets.
The list is long.
There’s a new breed of thought-leader out there, scanning the skies for clues to tomorrow’s world
Back in 2008 when I was working on the Olympic marketing project for a computer brand, it was a no-brainer then that we communicated through the most popular national television channels “how we contributed to the Olympic Games”.
Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals.