Issue Focus

Crisis is a word that no communicator wants to hear.

COMMUNICATION DIRECTOR Gizem, one message that came across loud and clear from your session at the European Communication Summit is that, historically, there hasn’t been sufficient investment in the corporate communications function.

It is no secret that it’s harder than ever to attract the attention of people we want to influence, whether inside or outside the organisation. But are we really paying attention to ‘attention’?

Ever wondered what a resident futurist is doing at a communications agency? Well, wonder no more.

Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals.

When you enter the communications world from an engineering world, as I did, you come from a world of numbers, equations and machines to a world of words, relationships and people.

Today, corporate communications is a multidirectional conversation across a huge variety of channels and an even larger set of engaged stakeholders.

The importance of stakeholder engagement to Lafarge was established in 2003, when reference was made to it in its core values, the Principles of Action.

The social licence is not simply the overall organisational legitimacy, but features a local character in that it builds on locally rooted values and norms.