It’s tough these days. We are living in the ‘do more with less’ era of corporate communications. More with less money, less people and less time.
As professional communicators we know that the term ‘communications’ is a catch-all for a number of specialisms within the overall marketing mix of an organisation: branding, general marketing, internal communications, external communications, pub
Strategy is one of the most important concepts for chief communication officers, yet also one of the least understood. Everyone knows of its importance.
Communication leaders have manifold responsibilities, ranging from reputation management, to steering communication teams and counselling top managers in decision-making processes.
It’s tough these days.
Several major acquisitions and corporate reorganisations had left the global communications function at Volvo Construction Equipment overly detached and unaligned.
Strategy is one of the most important concepts for chief communication officers, yet also one of the least understood.
The world is experiencing a crisis of trust.
As the world of business, politics and social norms continues to evolve at a rapid and often unpredictable pace, the expectations placed on leaders may feel like a moving goal post.
How can organisations choose the right data-analysis strategy to suit their personalisation needs?