Several major acquisitions and corporate reorganisations had left the global communications function at Volvo Construction Equipment overly detached and unaligned.
Strategy is one of the most important concepts for chief communication officers, yet also one of the least understood.
The world is experiencing a crisis of trust.
As the world of business, politics and social norms continues to evolve at a rapid and often unpredictable pace, the expectations placed on leaders may feel like a moving goal post.
How can organisations choose the right data-analysis strategy to suit their personalisation needs?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
A world tailored on your tastes, your body, budget and needs.
Ask any communications director and they are not going to say that they want less personalisation.
The world of business is in the midst of a revolution.
Is it possible that today we are operating in a new economy, one in which collaboration is inevitable?