The sweet smell of brand success
Back in 2002, Harper US published a book with the bombastic title, The Fall of Advertising and the Rise of PR. The authors opined that “today, great brands are
Back in 2002, Harper US published a book with the bombastic title, The Fall of Advertising and the Rise of PR. The authors opined that “today, great brands are
On a Friday in early December 2007, trade on the Amsterdam stock exchange in shares of the international staffing services company Vedior was briefly suspended: the price was moving up rapidly following rumours that Vedior was in discussions with
Neither a merger nor an acquisition could be described as an easy-going period in a corporate lifetime.
Mergers and acquisitions are an important means for companies to realise their strategies.
Everybody enjoys a celebrity wedding. They legitimise our need to indulge in speculation, gossip and feverish media coverage.