WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.
The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets.
The list is long.
Ayesha, what questions do companies ask of futurists such as yourself?
Back in 2008 when I was working on the Olympic marketing project for a computer brand, it was a no-brainer then that we communicated through the most popular national television channels “how we contributed to the Olympic Games”.
Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals.
Crisis is a word that no communicator wants to hear.
COMMUNICATION DIRECTOR Gizem, one message that came across loud and clear from your session at the European Communication Summit is that, historically, there hasn’t been sufficient investment in the corporate communications function.
It is no secret that it’s harder than ever to attract the attention of people we want to influence, whether inside or outside the organisation. But are we really paying attention to ‘attention’?