Ever wondered what a resident futurist is doing at a communications agency? Well, wonder no more.
Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals.
Today, corporate communications is a multidirectional conversation across a huge variety of channels and an even larger set of engaged stakeholders.
The importance of stakeholder engagement to Lafarge was established in 2003, when reference was made to it in its core values, the Principles of Action.
The social licence is not simply the overall organisational legitimacy, but features a local character in that it builds on locally rooted values and norms.
It has often been said that the mining industry is significantly different from other industries, in terms of its business operations as well as social and environmental impacts.
Until recently, supporting biodiversity was a call from conservationists; for companies it was regarded as cheque book philanthropy. Today, multinational companies step in of their own accord.
Much to the embarrassment of the man who coined the term, “social licence to operate” (SLO) has become a buzzword in certain circles. At a workshop on the social licence last year, Jim Cooney apologised for inflicting the term on the world.