The social licence to operate has been a central concept in the mining industry lexicon for the past two decades.
In both of the above cases the competence, responsiveness, reliability, credibility and courage of the communicator helped establish trust and influence stakeholders on the most appropriate interventions.
Two industries that can be taken as weather-vanes of trust in business are the financial sector and media: both subject to alarmist news stories (from the threat of a new global recession to the imminent demise of traditional media).
Do companies find the concept of vulnerability threatening?
When I went to get a master’s degree in journalism, lesson one, day one in the World Room at Columbia Journalism School in New York was a lecture about trust: in this case, journalists’ and authorities’ trust in the stories told by the apparent vi