Two industries that can be taken as weather-vanes of trust in business are the financial sector and media: both subject to alarmist news stories (from the threat of a new global recession to the imminent demise of traditional media).
Do companies find the concept of vulnerability threatening?
When I went to get a master’s degree in journalism, lesson one, day one in the World Room at Columbia Journalism School in New York was a lecture about trust: in this case, journalists’ and authorities’ trust in the stories told by the apparent vi
All was still right with the world nine years ago when VW’s former chief executive officer Martin Winterkorn presented the new slogan of his automobile empire in the glossy context of the Frankfurt Motor Show – bursting with pride and with a broad
To get first-hand insights into the challenges of trust communications, we turned to members of the European Association of Communication Directors working in the crisis-prone fields of media, pharma, politics and the auto industry.
The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.