There has arguably never been a more complex and confusing time for those of us in communications.
Agencies & Consultancies
It’s fair to say 2016 will go down as one of the strangest and most challenging years in living memory. Recency bias aside, it’s tough to imagine a year so packed with seismic events and trends.
In an era of quarterly capitalism, why should companies communicate their long-term value creation story?
Too often, internal communication has played second fiddle to the needs of reputation management. But increasingly, communication directors are using it to underline their role as strategic advisors.
Recent examples of corporate misbehaviour have undermined consumer trust in the brands of some of the world’s largest companies.
The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.
Baidu.com's director of international communications on Baidu’s embrace of international markets, China’s digital landscape, censorship and more.
What was the idea behind founding Burson-Marsteller in 1953?