Agencies & Consultancies

Logging onto some PR consultancy websites is likely to give you a limited idea of what internal communication is all about.

First and foremost, successful communication on social media requires you to present your human side to your audience.

Recent examples of corporate misbehaviour have undermined consumer trust in the brands of some of the world’s largest companies.

The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.

Baidu.com's director of international communications on Baidu’s embrace of international markets, China’s digital landscape, censorship and more.

Photo: private

What was the idea behind founding Burson-Marsteller in 1953?