Brands on screen
Have you ever walked out of the cinema with a burning desire to buy something?
Have you ever walked out of the cinema with a burning desire to buy something?
In 2017, content marketing has well and truly established itself as more than just a buzz word: according to a report from the Content Marketing Institute, almost 90 per cent of brands are using the technique.
At the beginning of this year, Starbucks CEO Howard Schultz announced plans to hire 10,000 refugees as a direct reaction to President Donald Trump’s decision to ban citizens of seven majority Muslim countries from entering the United States.
Positioning your organisation as an activist in social issues is a delicate process: it requires tact, patience, perseverance and – as these best cases prove – a healthy dose of innovation.
Or is it something a little looser, a little livelier – and maybe even a little more chaotic? A growing number of events are relinquishing the old hierarchical model of conferences in favour of a grassroots festival atmosphere.
When you think of a conference, what image springs to mind? Is it a gently dozing audience in a large, airless room, watching presentation after presentation?
At the end of 2009, world leaders and national representatives from across the world gathered in Copenhagen for the United Nations Climate Change
"Where next?” That’s the question asked by civilians, terrorism experts and security forces in the aftermath of a terrorist attack, as rolling coverage brings images of chaos in cities around the globe.
"Where next?”
That’s the question asked by civilians, terrorism experts and security forces in the aftermath of a terrorist attack, as rolling coverage brings images of chaos in cities around the globe.