The latest aftershock of the dieselgate scandal occurred in June this year, with Audi’s CEO arrested over fears he might seek to suppress evidence about the scandal. Could other corporations be at risk of reputation contagion?
Brand & Reputation
According to Brand Finance Global 500, Deutsche Telekom achieved its highest ever brand value in 2018, becoming the third most valuable German brand.
Every reader of Communication Director will know that the revolution brought about by digital, social and mobile technologies has profoundly shifted how we advise and act as professional communicators.
How do the experts define corporate reputation? And how is a company’s standing affected by disruptions in its industry, or by a crisis in a competitor?
1. When should a rebrand be done?
Have you ever walked out of the cinema with a burning desire to buy something?
The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm.
We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
We have all experienced those moments in the car when we would rather be doing anything else other than sitting in a traffic jam, twiddling our thumbs while gazing out of the windscreen at the rear braking lights of the car in front, hoping that t