In today’s world of fake news, increasing levels of populism and widespread distrust of the media, politicians and business leaders are being challenged as never before.
Brand & Reputation
If you are not worried about the impact of techlash on your company, perhaps you should be.
Trust is not in crisis; leadership is.
If there was ever such a thing as a status quo in the world, it is being seriously disrupted. Black swans are to be found in political uprising, technological revolution, economic uncertainty and significant environment concerns.
What do you think of when hearing about a new motorway being built in your area? Roadworks? Environmental impact? Benefits to the economy such as jobs and housing? Or simply a means of getting to your destination faster?
In the corporate world, reputation is an economic multiplier and an insurance policy, but it can also be a significant inhibitor to success.
My 65-year-old mum is a self-described vegan anarchist. She refuses to buy products tested on animals, insists I call her “Teresa”, and would gender neutralise nursery rhymes when I was at primary school.
From digital automation to agency collaboration, how do those working on the coalface of brand marketing view the trends shaping brand management?