Brands are an organisation’s most important intangible assets, and their management is absolutely critical.
Brand & Reputation
Companies must align what they say and how they behave with the shared perceptions of others.
Relationships are hard work.
After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them.
I have a question for you: how long will the world’s largest tobacco company still be making cigarettes?
When I joined Diageo in 2007, it was with a decade of agency work behind me – working on content campaigns, digital strategy and media relations for international corporate and consumer brands.
The world of finance is focused heavily on results and numbers. But numbers alone aren’t enough: professional communications can help tell the full story.
We are living in a time when our understanding of how the world works is being re-evaluated.