Closing the authenticity gap
Companies must align what they say and how they behave with the shared perceptions of others.
Companies must align what they say and how they behave with the shared perceptions of others.
From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss.
Brands are an organisation’s most important intangible assets, and their management is absolutely critical.
Companies must align what they say and how they behave with the shared perceptions of others.
Relationships are hard work.
After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.
Addison Group recently carried out a user-focused review of FTSE 100 and FTSE 250 sites.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them.
I have a question for you: how long will the world’s largest tobacco company still be making cigarettes?
When I joined Diageo in 2007, it was with a decade of agency work behind me – working on content campaigns, digital strategy and media relations for international corporate and consumer brands.