Nothing is straight forward in China, and communication in China remains highly complex and fragmented.
Brand & Reputation
Today’s chief executives are increasingly difficult to categorise.
Can cutting-edge technology empower a human voice within an organization?
In recent years, changes in the labor market have resulted in many people deciding to try their luck creating startups.
Elaine Ng has played a key role in Royal Philips' transformation into a health technology company.
Stories engage us like nothing else. They are the reason we stay awake late at night to finish a book, the reason we sign-up to Netflix or go to the movies.
When you enter the communications world from an engineering world, as I did, you come from a world of numbers, equations and machines to a world of words, relationships and people.
In recent years, many industries have undergone some tough times with recessions, increased competition, changing consumer behaviour, rapidly shifting technologies and emerging disruptive business models.
It is no secret that businesses are challenged almost on a daily basis by the pace of change happening in their environment.
A little Facebook here, a picture for your job ad there – oh, and definitely video for the career website. Putting an employer branding strategy into practice sounds easy, but be assured that you are entering a potential minefield.