Flight MH370 departed Kuala Lumpur on March 8 2014 for Beijing, China. Approximately two hours into the flight, all contact with the aircraft was lost and the start of the most intense search in aviation history began.
Brand & Reputation
All was still right with the world nine years ago when VW’s former chief executive officer Martin Winterkorn presented the new slogan of his automobile empire in the glossy context of the Frankfurt Motor Show – bursting with pride and with a broad
When Anne Glover was appointed as the first chief scientific adviser to the European Commission in 2011, her role soon caused controversy characterised by mistrust between critics and supporters of the role.
The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.
In the public relations business in China, we often talk about engaging “KOLs”, which is the acronym lingo over here for key opinion leaders, or influencers.
Nation branding for countries that are transitioning to democracy after decades behind the Iron Curtain carries unique challenges because the identity of many smaller countries was erased under communism.
The world of branding is in turmoil.
Advertising is losing the strategic relevance it once had. Content marketing and storytelling are seen as the new keys to branding success.
Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he?