There’s no such thing as B2B marketing – at least that’s what Neil Siddons, marketing communications leader at GE Aviation, has been telling his leaders for the past five years.
Brand & Reputation
I’ve recently heard a number of remarkable presentations and insights from several communications leaders.
Recent examples of corporate misbehaviour have undermined consumer trust in the brands of some of the world’s largest companies.
Flight MH370 departed Kuala Lumpur on March 8 2014 for Beijing, China. Approximately two hours into the flight, all contact with the aircraft was lost and the start of the most intense search in aviation history began.
All was still right with the world nine years ago when VW’s former chief executive officer Martin Winterkorn presented the new slogan of his automobile empire in the glossy context of the Frankfurt Motor Show – bursting with pride and with a broad
When Anne Glover was appointed as the first chief scientific adviser to the European Commission in 2011, her role soon caused controversy characterised by mistrust between critics and supporters of the role.
The Edelman Trust Barometer, now in its 16th year, asks respondents how much they trust the institutions of government, business, nongovernmental organisations and media to do what is right.
In the public relations business in China, we often talk about engaging “KOLs”, which is the acronym lingo over here for key opinion leaders, or influencers.