PR and content marketing hand in hand
Online since 2007, Immobiliare.it is the leading Italian real estate website.
Online since 2007, Immobiliare.it is the leading Italian real estate website.
China’s retail market has developed significantly in a short period of time, and is now the world’s second largest after the USA.
Nation branding for countries that are transitioning to democracy after decades behind the Iron Curtain carries unique challenges because the identity of many smaller countries was erased under communism.
The world of branding is in turmoil.
Advertising is losing the strategic relevance it once had. Content marketing and storytelling are seen as the new keys to branding success.
Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he?
Our co-founder, Ben, would often say, “Why leave your values at the door when you go to work?”
Good point. Since business is arguably the most powerful force for change in the world, a good value system seems to be a sage idea.
Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run.
Jim Wilkinson explains why the Alibaba Group has a front-row seat on China’s vital changes and how he is helping Alibaba achieve its global goals.
Between 2009 and 2011, Greece went from being seen as a stable eurozone member to Ground Zero in the Nation Brand Index